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I'm probably going to sound a bit exclusive cultish elitist... but I'd really can't see it "breaking into the mainstream" here. I'd like it to do really well and sell a lot of copies... but frankly, I see it mostly doing well in the demographic that already follows anime. It *might* lure in a few science fiction fans who don't normally watch anime.
I mean sheesh - "mainstream" is all those morons hanging on every word in a feud that two idiots with more money than brains are conducting. "mainstream" is getting all giddy for the next SurvivorIdolCookoffTradingNanny ...
The main reason: too difficult for marketeers to cope with. It really can't be reduced to a soundbite - too many facets. There is a small market for unusual films in the theater (IluvHuckabees for example) but they rely mostly on word-of-mouth... and they're films, not a series.
I'm just going to be happy that I get a DVD set out of the release.
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