Quote:
Originally Posted by jsieczkar
Oddly the late night block that is doing the best (none are doing great most have been cut back) is the NoitaminA block on Fuji Television which is geared at women.
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Nodame Cantabile played a big part in expanding Noitamina's popularity, I believe; it has consistently pulled higher ratings than other Noitamina offerings. It also had the advantage of airing after the live-action version had been shown, so there was something of a built-in audience for the anime.
Noitamina also airs programs that fall well outside the norm for anime like
Mononoke or
Genji. Even their more mainstream offerings like
Moyashimon (school) or
Toshokan Sensou (action) are rather dissimilar from most shows in the same genre categories.