Quote:
Originally Posted by Undertaker
The midnight rating 11:00pm-1:30am still matters.
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I happened to be looking recently at the
ratings for The Daily Show and The Colbert Report which run from 11:00-midnight on the US cable channel Comedy Central. These are now the two highest late-night talk shows and usually outperform the network offerings from Leno and Letterman. Nevertheless we're looking at ratings in the 1-1.5 range, and the press release stresses their performance in all the key demographics. One particularly hard-to-reach group (outside of sports) is 18-24 and 18-34 men; both shows deliver substantial and increasing number of male viewers in these age groups.