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Well, by the same token, Toonami nowadays is a late-night/middle-of-the-night block (12am to 5am) that isn't actually so dissimilar to the way this same sort of anime airs in Japan -- in the middle of infomercial hours when most people aren't even awake. So it's bigger than "watching on the Internet", sure... but still not quite the same way Toonami used to be back in the day (when it aired in prime time).
Besides that... given the timeslot, it doesn't even really need to "succeed" by that much of a measure. It'll probably just play through its 26-episode run. When it's over, they can replace it with a different show. If Aniplex is pitching something in for the broadcast, then it may matter even less.
That aside, my experience is that neither the artstyle nor the use of tropes are too big of a barrier to people with a medium amount of anime exposure, or particularly people with experience playing JRPGs/MMORPGs. (I'd wager the latter is your best target audience, and the show seems to resonate most with this group.)
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