The people who get turned off by Bleach episode 01 most think it's too predictable and it's too "shounen" because of the overly played idea of boy discovering hidden powers. However, only those who continue to watch past this intro and the veterans who have been following the manga see how the Bleach story/world is much more than this and there are many layers of mysteries and plots.
The Bleach of today sure hell beats the Naruto of today. My $0.02
Furthernote, when are we getting our very own Bleach forum?? So crowded in here