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Much of modern copyright law is truly mind-boggling.
The concept of "free advertising" somehow seems to be lost on some of the players in this.
Fan-driven showcases like cosplay, AMVs, doujins, and blog reviews of anime are all good for anime. They make people more aware of the anime that is out there. They help to create hype and buzz.
All of these fandom celebrations of the anime shows and characters that they love works to increase awareness of these shows. That can only be good for the anime industry, as it can't possibly be bad.
Would Madoka Magica be as big as it was, and sold as well as it did, if not for online fandom activity helping to hype and promote the show? I'm somehow skeptical that it would have been, and I say that as a huge Madoka Magica fan.
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