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Originally Posted by GenjiChan
Hmmm.... does popularity of a seiyuu also a qualification?
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Well yeah, I haven't read anyone state they chose a certain seiyuu because of their popularity, but I'm sure it is a factor to some extent. Trendy idol seiyuu like Kana Hanazawa are sure to bring their loyal fanbase along with them just by being in a series, so why not cast them and automatically increase the audiences? Same reason Hollywood directors like having the likes of Will Smith or Brad Pitt in their movies - they put more butts in seats.