You do realize that it is a prequel and not a spin off?
How are you supposed to dwelves in other things, without touching the continuity anyway?
And considering how the responses are, it is arguably something else than brand name, unless you call that mood being also a brand name.
One would be a bit dishonest to claim that both SN and Z are carbon copy of each other, considering the very stark differences of context, characters and methology.
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