Quote:
Originally Posted by ultimatemegax
KyoAni sold and continues to sell merchandise from the K-On! franchise at their stores. They also have created figures from the first two EDs and SD figures from the movie ED that are only available through them. This is profit going straight to them rather than through royalty payments.
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That's not quite true. While yes, KyoAni will get a bigger cut of sales they do directly, they still have to pay royalties to the licence holder even if they are the authors of everything else but the brand name.