I think one big problem is that Kubo is afraid of focusing on human relationships. I mean the death of Ichigo's mother could have been worse if we had actually seen her talking with Isshin. I think the only reason we had that flashback was to explain Ichigo's true zanpakuto was the hollow. Ichigo and Rukia had a strong bond early in the series but now the friendzone is super strong. Ichigo's current comrades are shinigamis he barely talks to.
While I know many complain the female characters have it really bad I think Hitman Reborn treated them far worse. (no, seriously, try liking a female character there)
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