Here's the deal.
You make TV-series to get noticed.
You make OVA to get money.
You make feature films to get respect.
The revenue from making a successful OVA series roughly equal those of making a successful feature film, yet the costs of making a feature are double or triple the amount.
The reason why these studios sometimes make movies is that it makes them look important, it makes them the heavy-weights, for prestige. They are not out to make insane cash from it, so a loss if fine too sometimes. 8)
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