I watch it because its just plain fun, has believable cute characters, no big messy dramatic or overly comic love triangles and cool music. Its also something safe enough to watch with my kids, who are starting out as musicians themselves.
I'm drawn to shows by their art. If I don't like the art style, I don't care too much how awesome the story is. OTOH, if the art is great, as this is, I'll put up with a fair amount of floundering. Not that K-On flounders. It procrastinates sometimes, but always has a rudder even if the destination is foggy. It a nice simple and easy to watch and repeat series with amusing bits and no world domination plots or scene chewing going on. Like the Light Music Club itself, it's light and fluffy.
I'm a 47 yr old Caucasian Creative Director and dad of 4 who has been watching anime since I was a small kid and see no reason to stop. My boys like this little side hobby and it helps in my creativity.
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