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If it's only in circulation in one region then it is expensive...
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I assume that's a one-time ad, the CPM must be more than $48.54 (as of June 2009), let's say about $60. And Kanto makes up about 2/3 of the newspaper's circulation... you get the idea.
http://adv.yomiuri.co.jp/yomiuri/rate/
It's the ad cost calculator. Select the region, edition, full page ad etc. and you get the number.
It's expensive and out of reach for most, I know.
(what am I babbling about, I didn't mean to do some marketing
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