The manga also gives people the wrong idea. Let's assume the Kento x Shou thing is real, and think about what Kento and Utsumi have been doing during the story:
and now
Ok, now let's see what they got in reward for their behavior:
Now, our other participant
So bottom line, the REAL moral of this story: Just don't chase women like an idiot. Being all feelings and doing things for them won't get you shit. Just be a jerk, get tons of women, then apologise and get the one you want. Women love jerks.
Kento should be the main character for SK's next manga.