Or people were turned off by the OVA and didn't come back. Their mistake.
One difference from Lucky Star...not one complained about being bored for 8 minutes as the main characters talked about food. Even the OVA had some movement. Also Lucky Star didn't hit its audiance until after episode 4, and then polarized it. Nichijou hit us on episode 1, and I think polarized immediately on the split between likeing Yuuko's group or Nano's group (or hating on perhaps said group).
The only K-On flash I got was the OP and maybe the ED...but that's a tradition in KyoAni that people go with the OP and ED music...at least in the non-Key shows (the Dango song get me now and it didn't when it was the ED, and the AIR OP gets to me and I didn't even watch that show...something is her voice makes me want to cry).
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