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If their target was to create new fans, need to give them something new and fresh (other than the 3 Gen gimmick), not the same Gundam-cliches again and again.
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Again, if it is done GOOD this doesn't really matter...Cliches are cliches because they have been proven to be
effective...You can execute masked-man, Newtype-ish powers, over-powered Gundam good, just like you can do that terribly...The examples are out there no doubt, but my point here is what's working right now in Gundam? What has worked? What can still be expanded upon?
Age (as a premise atleast) couldn't be that expansion, so maybe expand on what you've neglected a bit to attract new viewers if 4 straight AU's didn't, hasn't, ultimately lead there...