IRL, the members are voted for top positions by means of ballots that goes with the singles, and the practice of bulk-buying multiple singles (regarded as very wasteful by critics) is even acknowledged by the management.
If Zodiac is covertly trying to position Chieri by this method through proxies and cutouts, then yes, it surely trips a wire and Tsubasa sees it as highly suspicious. I could also read Chieri's unease because of it, I mean, for a trainee to make it to the 9th position would be a huge upset (IRL, in last year's elections, the highest a trainee ever got to rank was 34th).
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