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Every time that old couple has come to the inn before, the rooms were probably between 60-90% empty (in fact, there have been several "So and so is the only guest registered" moments during the course of the series). That might be nice for them to have a large ryokan all to themselves, but it's not good for business. If you have the biggest local festival of the year and the biggest review in the inn's history at the same time, isn't it natural that a few temporary concessions would have to be made during the few days the place was 100% booked? If that old couple can't accept that, they're the ones with a problem.
There's a definite sort of fantasy world that characters in HanaIro live in, but I'm never sure whether the POV of the show itself shares it and I'm not sure it is, either. Life isn't a perfect black and white experience, and you can't run an inn exactly the same way you do when it's 10% full when it's 100% full. If you continue to draw a huge increase in guests, you hire more staff and try and get as close as possible to the old way. What's happening at the moment is a sort of perfect storm and it's silly to expect everything to operate exactly as normal.
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