[orion]

This thread is an example of viral advertising as is any other thread that deals with it meaning that the series is relying on word of mouth via the otaku population (like what happened with Haruhi in R1 , asosbrigade.com is a prime example of viral advertising as was the AoD announcement). It also had magazine articles (traditional advertising), but no real video footage that made it's way to YouTube or on its website. TAF is pretty big and nothing from that whereas Clannad was there. Even the website was pretty sparse on info.

Now look at the other releases. Darker than BLACK blitzed us. Guardian of the Sacred Spirit had loads of trailers. Reideen had a 1st ep free viewing and the Production IG blog reports. Heck, even Clannad TV put out a promo and has Kanon fans collecting stuff to receive more promo material. I can go on with the list of promos of titles for this season, but Random Curiosity has a summary for that.