Quote:
Originally Posted by TinyRedLeaf
Try selling print ads. After that, try selling online ads.
You'll then see why it's not as easy as it seems to sustain a publication through online revenue alone.
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What I mean was that they are still using paper as a distribution medium, especially when they are fond of publishing long articles. It eats up most of the cost when they should have went the e-book way when every single volume of RD is basically, a small book of interesting write-ups.
I also guessed that the changing demographic and the non-specialised target market of RD that turned its demise, people no longer like to read "just about anything", they tend to have specific genres they like and it is not the kind where they get bombed with fact after fact.
That being said, I wonder why The Economist still sells better. Maybe people like to read it to be seen as "realists"? I don't know, RD was my standard practice when I was trying to hone my speed-reading in Primary School.