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Nintendo is certainly trying, they're bending over backwards for developers whenever they can. Same with Microsoft. It's just that with this ending generation of consoles, there was already such a gap, Sony had such a head start in sales, that developers stuck with them. Developers go with the money is, and if there's a console with 2 million units in gamers hands, and a console with 10 million, they can obviously make more money with the latter console.
That's one reason you can't count on Sony having unrivaled developer support for the PS3 by default. Sony no longer has the edge in sales, in fact right now they're behind, since the 360 is already out and making money. The reluctance of Japanese developers to back an American console is the big thing helping Sony right now.
Also, if the majority of potential PS3 owners share the "wait for a price drop" attitude, then by the time that price drop comes...both Nintendo and Microsoft will liekly have market saturation to rival, or even exceed, Sony's. Developers will not ignore that. They go where the money is.
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