Quote:
|
$359k is outrageous for a one-time ad
|
It's rather confusing but it actually works like this:
- one-time insertion (one time and you're out): higher CPM
- multiple-time insertion (1 full page each day/week/etc., I don't know how many times it is at Yomiuri for a 6-month contract): lower CPM
The CPM gets lower the more times the ad is inserted onto the newspaper, but that CPM is for
each single time.
With Yomiuri, it's about CPM x 10000.
Imagine how much you would pay to get 10+ million people to know about you (there's a lot you can do with a full page, and it's not just random people, the target audience is people who read newspapers on a daily basis) after just one day. $359k seems fair then.