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Kashimashi is a prime example of this .... the broadcast series has a "false" ending and the "surprise ending twisty" episode is going to be DVD-only this fall.
Kamichu at least ... their episodes are "tweeners" so someone could have seen the series and have no idea there was more story.
But VOE designation is a good try ..... I suspect its just a transitional term though. Within a year or two, I'm betting the broadcast series (which were always just hooks for the manga, games, figures, CDs, and DVDs) will be more and more "hookish" and annoying --- perhaps it'll be a cyclic fad kind of like radio stations that periodically reduce their commercials because people stop listening and then sneak-ramp them back up.
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