I updated the ratings for the week of
July 4 - 10 yesterday - all the new shows. Natsume is slaying the late-night TV Tokyo slots, as expected.
On another note, yesterday's noitaminA achieved
2.1% ratings.
While this doesn't make for excellent numbers, it should be noted that Usagi Drop has (kind of surprisingly?) taken off in the DVD/Blu-ray pre-order rankings - its first BD volume is currently ranked #20 on Amazon in its general DVD/BD chart - behind Penguindrum (#1) and The IDOLM@STER (#10). My point being, noitaminA probably shouldn't be considered "bombing" this season either, since the producers are now looking at the sales as well, not only at the ratings anymore.