Oppenheimers consign diamonds to the past
http://www.reuters.com/article/2011/...7AL0ZG20111122
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There is nothing intrinsically valuable about diamonds. The fact that we think of them as precious is mostly thanks to South Africa's Oppenheimer dynasty. It is they who, with a bit of help from an American advertising man, sprinkled the rocks with romance and convinced the world that diamonds are forever.
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