Swag (things like coffee mugs, alarm clocks, etc) are *incredibly* difficult to acquire from outside Japan. You need to strike almost on the day of release and have a third party agent who actually sends people into the chaos of Akihabara to get them for you. Otherwise, you're looking at haunting e-bay for a lucky hit from someone reselling the items.
Figures, CDs, and DVDs - fortunately - are pretty easy to pre-order and you only have to haunt the pre-order sections of a few sites for those.
Not trying to be depressing... but it is a chase for pop items that requires diligence.
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