Anime Music Producer Predicts the End of the 90-Second Anime Song:
"Anime music producer Akihiro Tomita says that Netflix and online streaming will change
the length of anime opening and ending themes.
At an “Anime Industry Cross-Talk” event at the Shinjuku Loft Plus One on September 9,
Tomita shared his thoughts on the future of the anime industry. He said that creating 90
second versions of anime opening and ending themes has become the standard for
Japanese TV over the years, but this is not the case for international platforms and
online streaming. In particular, Netflix cuts the ending themes short and automatically
skips to the next episode.
As the binge watching model becomes the norm in Japan, anime songs will also have to
adapt to it. This is already the case for B: The Beginning, which has an abridged opening
theme song with no lyrics or credits, while the ending theme is around two-and-a-half
minutes and includes all the credits that would normally be in the opening."
See:
https://www.animenewsnetwork.com/int...e-song/.136571