It's an East vs. West situation. In Japan, it's quite popular, already over 3.800 fanarts on pixiv.
The West on the other hand has their fighting shounen fix with One Piece, Nanatsu no Taizai, HeroAca, Boruto, Black Clover. They don't even know that Kimetsu exists. I don't think it's the art's fault either. ONE is notorious for his sketchy artstyle, yet people still kept reading the OPM webcomic and Mob Psycho 100.
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