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Which would have been a great plan if they'd sold their contracts last year.
The way things are, they need the prices to keep rising until next harvest when they collect the wheat (if they don't get stiffed by powerful nobles or royals with standing armies) when things are already at a breaking point. (as in, oops, they've already started a war.) And who knows what that's going to do to the price of wheat once the dust settles?
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