Quote:
Originally Posted by SeijiSensei
Anime is more akin to an "infomercial" than to live-action television programming. Usually the intent is encourage sales of the adapted medium (manga, light novel, game) and sales of ancillary merchandise.
|
Right but that only works when there is going to be a lot of merchandise for the series. There are a lot of series that don't get the best ratings but not only sell well in DVDs/BR but also have tons of merchandise sales.
Chihayafuru had the manga but it definitely wasn't a merchandise powerhouse. I think it just would have done better at an earlier slot. The fans who watch late night anime are not necessarily interested in series like Chihayafuru & the people who might have been interested were probably not awake at that time.
Honestly I think this is the same mistake the noitaminA block made. When the block only showed one show (and I believe was on at a slightly earlier time slot...although still late at night) ratings were better.