I've burnt out on WvWvW. It's just so impersonal, and I couldn't find any motivation to continue. The decision to not even show enemy names makes it essentially fighting a bunch of NPCs really, considering the level of intelligence of the zerg.
I did return for the "living story", but after running around repairing road signs, I have to wonder what they're paying their marketing director, because that guy/girl could earn a fortune being a campaign manager.
On the plus side, I can always return to the game at some point down the road without paying anything. So, I'll likely stick my head back in from time to time.