Gijin-ka
Bringing "life" into inanimate things or objects; to make an inanimate object with human characteristics and persona.
It's in many ways similar to national personifications such as "Uncle Sam" as the U.S., "Marianne" symbolizing France, and "John Bull" as a caricature of the U.K.
The most well-known examples are
OS-tans. However, other examples include
internet browsers,
countries (Afghanistan), to trains, convenience stores, cigarette brands, Mobile-Suits (notably Acguy-tan), etc. etc.
The imagination of gijin-ka is limitless to moe~ kimo-otas.
[I-know-it's-bad] Usage example:
Someone should do a
ginjinka of computers like Dell-tan and VAIO-tan. On the other hand, I wouldn't be surprised if there were either.