Well, it's not really empty hate (i.e. "moe rocks" etc.), but saying that "I'm killing moe with this anime series" is more like grandstanding at the level of The Yamakan. I'm never impressed by people who say things like this to make their product sell, and I'm more inclined to wishing that he fails so bad. Learn to be subtle; telling a person that you would do x might give the inverse effect (see Rinne no Lagrange and tourism).
@miroku2192: