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Well, there's also the (remote) possibility that one of the involved in this campaign is a mafia member and that nobody, even Ichiki, dared to go against his word. At least that was my immediate thought after hearing about the incident a couple of days ago. But I think the posters who spammed Kitamura's Twitter account have made it clear, at least to me, that it was indeed an issue of emotions running out of hand. On top of bullying, the pillow business incidents have never really been forgotten by the Japanese otaku collective. A perfect storm of emotions and trolls and (we have to admit this) overseas cultural ignorance.
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