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It's true that it is a basic market strategy, but think about now days there are so many manga/LN out there that the author has to find a way to get the audience's attention. It is like going into a restaurant the outside looks decent, has good food versus a restaurant that looks gorgeous outside attracting attention with good food, which one would you choose?
Sorry for the analogy that doesn't work out well but it's the pnly one I could come up with. ( sitting inside a restaurant right now).
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