[Myname]

The word "moe" has become a lot more prevalent in the western anime community in the last 3-4 years. I know this word has existed in Japan (not sure if it's otaku terminology or Japanese) for a while now but the earliest I remember it being mentioned was in Haruhi (I think Genshiken too) which was translated as "turn on" or "fetish". So technically you can find anything "moe".

Nowadays the word "moe" seems to refer to anything cute. Pretty much anything that is slightly cute (art style, actions, personality, voice) is called moe. It's pretty synonymous with "kawaii".

Although what I noticed is that it's usually the weaboos that use "kawaii" in their words but have no idea what "moe" means. And the non-weaboos use "moe" all the time but don't see it as weabooish. Maybe it's cause there's no translation for "moe".