Penguindrum really is the artsy anime so I guess it would be correct that its biggest fans are those who do expect more from anime rather than the usual tropes or just people who like things done unconventionally. But Penguindrum does appeal to a lot of people so that would mean people really have good taste sometimes.
And counting the DVD sales (if there are any) Penguindrum really isn't a disappointment. 5000 is above the average Manabi-line; though the question would be the production budget since Penguindrum does look amazing
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