Actually, the site linked to there is for Navel's Lovely Idol spin-off short stories being published in Magical Cute magazine - the anime website is actually
here. This isn't actually a Navel production, but based on a game by Princess Soft (who also did Final Approach, among many others). The character designer now works for Navel, so that's why the short stories got migrated over there (and that's why the drawing style looks the same). The first episode is scheduled to air on AT-X at least on the 24th of October, but it may air earlier on other networks. There'll also be a
prologue DVD being released on October 18th.