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The reason games aren't evolving is because as they become more part of the mainstream media, the harder it is to sell new ideas unless you are already built up a solid foundation as gaming company like Nintendo or Square Enix. Investors like to see what they know will work therefore games with similar elements come out and gaming comes to a halt, now all industries care about is making money.
Back then games were a relatively small market, therefore there was more room for new and creative ideas and innovation because there wasn't a guaranteed success plan. For example current shooters have a guarenteed success plan now:
Short, cliche or bad story + Great online = Cha-ching
Anyway as gaming grows its hard to make an innovative or original idea because more things will become common.
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