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We may have to see in the marketing model they are trying with Space Battleship Yamato 2199 works. They are doing, basically, OVA releases in the theater, when the theater goer can buy the DVD/BD their early, where the rest of the masses can buy it a month and a half later. Followed by another OVA lease in a theater. seven in total to cover a 26 episode story. They might do a TV release at some point. There are also I believe streaming the release as well online, but only can get the DVDs in the theater early (only then theaters are showing it that I am aware).
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