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I'm not quite sure what to make of the figures as it's shown in a low number of specialist theathers. It's like comparing an arthouse movie with mainstream blockbusters, the scale difference doesn't really give a measure of succes.
Macross Frontier ~The false diva~ movie is a maybe comparable. From what I read on the Macross World forums it performed far above expectations. Due to it's succes it will run for an extended period and a few extra cinema's picked it up. It's great news if Haruhi is already performing better than the Frontier movie.
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