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I will add that I am still very bitter over Kadokawa apparent choice of choosing Hyouka over more Haruhi, but it would seem that Kadokawa is on the track of having another hit. Whether it breaks 10k or breaks 20k still remains to be seen.
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I think their reasoning is to get another product line out. Haruhi has mad ethem their money already. When you sell near the million mark for LNs, who else is going to buy more even if there is more anime? With Hyouka they have generated lots of book sales, which was the point in the first place. you likely wouldn't get that many new Haruhi LN sales based on the likely material for the next anime due to most people having already bought it.