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Most films are offered in 2d and 3d at the same theaters. However, film conversions after the fact are just trasherific. There's the 50% lighting issue with 3d projection.
I saw Brave in 3d because the theater failed to differentiate in their ads the showtimes for 2d/3d. I.... thought it was totally unnecessary for the story. Hell, the only part of Avatar where it was marginally interesting was when the little air-jelly critters floated around. What it is translating to is simply racking up the ticket price with no additional value and often poorer quality visuals.
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