Mediocre ratings or not, the "core" or "flagship" shows of the North American anime fandom - shows like FMA, Bebop, NGE and Ghost in the Shell SAC - aired on cable TV in Canada and the US, and my own experience suggests quite a few anime fans discovered them that way. There's a surprising number of anime fans out there who are not fansub downloaders.
I can't really think of anything in the past five years that's approached the level of recognition those shows got in the US, even among shows that fit the profile of what has traditionally sold well there.
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