2011-12-30, 23:18 | Link #441 | ||
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Join Date: Dec 2005
Location: U.S.
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I'm actually not too worried about Chihayafuru if it is pulling in some ratings in it's day time lot. Its 24:55 slot still has advertising significant and it also has a 3:00 PM slot that would help. Besides, anime adaption of long running Shonen and Shojo series (daytime anime) rarely put up big numbers in DVD/BD sales anyway. I don't remember Nodame or Kimi ni Todoke pulling in any earth shuttering number either. Thought it is important that the anime at least boosts the sales of manga, which both anime managed to do and help push both series to it's leadership status. From what I heard Chihayafuru is doing decent in rating, and the manga sales has also surged, as does interest in Kuruta. So I think everything is still OK so far.
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2011-12-30, 23:43 | Link #443 |
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Join Date: Dec 2005
Location: U.S.
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Really!?? then I stand corrected.
But with that being said, 2.5K seem to be a usual cut-off point, so hopefully it'll at least acheive that. Otherwise I guess it'll depend on how much of sale boost it has on manga front, if it can get to 800-900k territory on first month sale for new volume, the chance would still be good I would think.
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2011-12-31, 00:19 | Link #444 | |
Criminal Unrequitor
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Join Date: Jul 2010
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In the manga front, 800k-900k would already make it into a phenomenon. Even a lot of Jump titles don't sell as much as that. What Chihayafuru is pulling off now (150-200k) is already really good and you can really see the boost from the anime. It might turn into a big hit if it pulls of what Ao no Exorcist did, which is having all its volumes in the weekly ranking every week turning it into one of the highest-earning manga in 2011.
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2011-12-31, 01:53 | Link #445 |
Lets be reality
Join Date: May 2007
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It's not going to pull a AnE, that was pretty much instant, if it hasn't happened after 12/13 episodes it won't happen. AnE type bumps are one in a thousand, I'm sure Jump where expecting that bump to apply to Toriko though and not AnE.
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2011-12-31, 04:18 | Link #446 | |
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Join Date: Apr 2006
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Considering that, 4k+ on sales might be enough to break even.
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2011-12-31, 04:56 | Link #447 |
✘˵╹◡╹˶✘
Join Date: Nov 2006
Location: Australia
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A real pity for Penguin Drum sale then. Would be a great incentive for anime industries if another original series get a similar share of what Madoka got.
Probably still profit more or less, or break even at least. But still....
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2011-12-31, 05:54 | Link #448 | |
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Join Date: Jul 2009
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As for profitability of Penguindrum, who can say? It depends on their costs. However, there isn't much mixed media or merchandising potential, so performance of the anime may be more important than with some other titles. |
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2011-12-31, 07:54 | Link #450 | |
俺様祭り
Join Date: Dec 2005
Location: France
Age: 33
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As for the increase in manga sales, it doesn't seem huge: vol. 10: 161,373 vol. 14: 171,785 (<- Sept. 13 - 19, just before the anime) vol. 15: 192,448 (<- 2 weeks ago) tl;dr - It's not a huge flop but not much of a success either. A second season isn't that likely, but it could still happen, especially if the series were to be adapted into a new support in the future, i.e. a TV drama or a movie. Kaiji 2 probably was pushed by the second live-action movie, same for Kimi ni Todoke 2nd season & its movie - NTV producers seem to be very receptive of these.
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2011-12-31, 10:23 | Link #452 |
temporary safeguard
Join Date: May 2004
Location: Germany
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It is an absolute miracle to me how they manage to sell even a single disc with those prices.
9k Yen, that is 90€. Just for comparison, 6 entire seasons of "How I Met your Mother" currently cost 85€ at amazon. That's 132 episodes. Really, how did this price model even come to life? |
2011-12-31, 10:33 | Link #453 | |
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At the price point that anime DVDs/Blu-Rays sell for, it's pretty clear that otakus buy them for much the same reason that they buy figurines of their favorite anime characters: To proudly display as part of their otaku fandom.
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2011-12-31, 10:34 | Link #454 | |
Administrator
Join Date: Dec 2003
Age: 41
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With your other example, the show has already aired on TV and recovered all of its costs through advertising and other means. Whatever money they make from the DVDs/Blu-Rays is just gravy, so they can afford to price it cheaply in order to appeal to as many people as possible. It's a marketing strategy based on mass appeal, rather than one based on appealing to a hyper-niche community. If you try to compare "hour-to-hour", niche products like anime will always fail. Edit: See also what Triple_R said above -- indeed, it's memorabilia, not driven by any practical use or need. I rarely watch the Japanese Blu-Rays I collect; that's not why I buy them.
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2011-12-31, 10:35 | Link #455 |
temporary safeguard
Join Date: May 2004
Location: Germany
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With prices like that, the idea that they are aimed only at people crazy enough to shell out huge swats of money becomes pretty much a self fulfilling prophecy, don't you think?
And besides, the thing with collectors is, that they want to collect as much as they can. So lowering the prices would allow collectors to buy even more different series. They won't stop at the amount of anime they bought before. That's not how collectors tick. So they could lower prices without risks, because it would just distribute the same amount of money (all the money otaku have...just like now) with the additional benefit of getting non-insane people as customers too. |
2011-12-31, 10:47 | Link #456 | |
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Join Date: Aug 2007
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I actually heard the Triple H CD sold pretty well. There are also the novels but I'm not sure how they sold.
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2011-12-31, 10:49 | Link #457 | ||
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Join Date: Dec 2003
Age: 41
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Basically, it's being sold as a luxury product, based on a "how badly do you want it" sort of system. People who want to buy it will pay the premium. People who don't want to buy it can either rent it or go without. And by doing it this way, it keeps the perceived value of anime on home media very high, which serves them well when a break-out hit comes along that ends up raking in millions upon millions. Anyway, if you want to discuss this further, we can probably split it out into a different thread or something, though I'm sure it's been done before.
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2011-12-31, 10:51 | Link #458 | |
You're Hot, Cupcake
Join Date: Aug 2008
Age: 42
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Let's say a series was 12 episodes and that the average budget for each episode was that 120k. To produce the episodes alone, that would be $1.44 million. Add in some marketing and overheads costs - say it would prop it up to 2 million. (Arbitrary figure here for some simple math that isn't too far from actual prices) Say the series sold 5k copies aka the Manabi line and that each volume contained 3 episodes, so 4 volumes. How much would the DVDs need to cost to return a profit? Over 100 dollars since 100 dollars per volume is the break even number for 5k sales. Perhaps that explains why a DVD costs so much there? It's hard to make a profit in that industry from the anime itself. Although if the volumes contained 2 episodes, that price becomes 67 dollars for break even, so charging 90 dollars and getting those 5k sales gets you a 33% profit. Welcome to why volumes contained only 2 episodes for so long. The other thing worth mentioning is that one may ask why Japan doesn't order DVDs/BDs from outside of Japan. There's a reason for that - the raws the licensers outside of Japan are sent are lower quality so that the Japanese version is the superior version - may not be such a big difference on BD but on DVD there certainly is. That's one reason they pay more than us - they get the better version in a lot of cases. I learnt this from a mate who is in the DVD industry and has delved into this. He also mentioned the subtle differences in frame rates between Japan and other countries also prevent optimum performance due to synchronisation issues. So to prevent reverse importing and the purchase of 'affordable versions', the quality of what we can purchase is considerably less in a lot of cases. As mentioned above, bragging rights is a big part of it. Why do people buy the more expensive brands of clothing, accessories or makeup even if they aren't the best, or spend incredible amounts to go overseas to a live event? It's the idea you've got something most others haven't and that it is endearing to you. Aka massaging one's ego and image - to feel good and to make others envy you. Basic human behaviour that is part of all aspects of life. EDIT: relentlessflame, seems I finished typing this a mere minute after you said your post with 'Let's cut the discussion here'. So I'll end mine.
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Last edited by Last Sinner; 2011-12-31 at 11:13. |
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2011-12-31, 11:25 | Link #460 | |
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(Average for 1-cour show at MSRP: ~40k-50k yen. Average for 2-cour show at MSRP: ~65k-75k yen.)
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