[Guido]

Finally, seen the first episode.

I'm glad to have kept my expectations low, since the first half for the episode was rather average and a little bit slow, but the second half delivered an awesome outcome.

TOEI made its gamble and looks like for the time being the 'Fresh' (no pun intended) is working for the time being.

It's fantastic how TOEI revamped the format for this entire series. The villains this time around are serious and looks like they show potential to have their personalities fleshed out for development and growth.

Like with Yes! Pretty Cure 5 previously, TOEI broke some formulaic conventionalities on this current Pretty Cure series.

Spoiler:

Love becomes lost on her way and ends at the mansion of Maze (the villains). There, she meets with Ease (Maze's girl villain) and have her fortune-telling read.

From their first interaction and surveying her crystal ball, Ease has this precognitive feeling that Love maybe their enemy, which becomes true at the climax when Ease witnesses Love transforming into Cure Peach.

In the previous series, the bad guys found out sooner or later Pretty Cure's identities, but in this one they met before knowing each other and before transforming into their alter-egos.

And God heard my prayers! The mascots in this Pretty Cure do not make squeaking, annoying sounds in their speeches, or at least one of them doesn't.

Spoiler:

The white, fluffy, bear mascot is a baby and, like Porun from the first Pretty Cure, acts as the trigger for the Pretty Cure of this season to unlock their transformations.

And I have become awared of the parallels that this particular season to the franchise bears with other magic-girl titles.

Looks like for this season: idol dancers and singers are theme on-stage.

They introduced Miyuki's character as a popular idol actress and being Love's dream model as a fan.

The heroines are a slightly bit of grown-up in contrast to the previous Pretty Cure heroines.

Overall, it was a decent start, and I give credit to the writers for treating their targeted audience more self-consciously.

Spoiler:

I mean the ermine mascot was sent to Earth to search for Pretty Cure with the baby in tow, but he did not had any idea where to look at.

A good change, because I was kind of getting tired of the cliché device from the other seasons that the mascot character appears out of the blue or falls from the sky and magically or conveniently lands on the hands of the Pretty Cure heroines.

Or the Pretty Cure heroine happens to be found out or finds out the mascot character by some coincidental call of destiny.

For Fresh Pretty Cure the ermine mascot followed the fairy and just came about the stage where the Demonbot attacked Love and Miyuki not knowing what was going on, until it saw Ease and got bad vibes from her.
However, the twist was that the ermine did not know about Love being a Pretty Cure until the fairy fly into her I-Pod, and saw her transforming.

For the last detail of good story writing, the episode ended with a cliffhanger as Love wanted to know what happened to her.

In summary, the writers did not expose everything as to why the ermine and the baby ended in Earth on the first episode. They'll give their explanation to Love on the next episode.